The Selection, Modeling and Training Framework (SMTF) for Managers in Business Innovation and Transformation Projects - an Executive’s Business Architecture and Modeling Strategy
The Selection, Modeling and Training Framework (SMTF) for Managers in Business Innovation and Transformation Projects - an Executive’s Business Architecture and Modeling Strategy
A. Trad,D. Kalpić
2015 · DOI: 10.15341/JBE(2155-7950)/03.06.2015/003
5 Citations
TLDR
The paper covers the assessment of the student’s experience of playing an ERPsim game in marketing classes while noting several suggestions and recommendations for making business software usage in Marketing classes more relevant to the marketing discipline.