The Power of Influence: Understanding Athletes’ Purchase Intentions for Energy Bars Through Attitude and Motivation
The Power of Influence: Understanding Athletes’ Purchase Intentions for Energy Bars Through Attitude and Motivation
Lakkana Hengboriboon,Wimolmad Promson,Peerapong Wongthahan
2026 · DOI: 10.1080/15428052.2026.2697814
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