Prospect theory: An analysis of decision under risk Econometrica 47
Prospect theory: An analysis of decision under risk Econometrica 47
D. Kahneman,A. Tversky
1979 · DOI: 10.1017/CBO9780511609220.014
36,670 Citations
Prospect theory: An analysis of decision under risk Econometrica 47
D. Kahneman,A. Tversky