Pengembangan UMKM Digital di Masa Pandemi Covid-19

Today's technology continues to grow and the benefits of using the internet are felt for its users. Some people feel dependent on the internet, including the activities of Micro, Small and Medium Enterprises (MSMEs) in utilizing information technology to run their business, especially during the Covid-19 pandemic. The formulation of the problem is 1). How is the development of digital MSMEs during the COVID-19 pandemic in Central Java? What are the impacts and solutions for the development of digital MSMEs during the Covid19 pandemic in Central Java? The research method is empirical juridical, with data collection techniques in the form of literature studies and interviews. 1). The development of digital MSMEs during the COVID-19 pandemic in Central Java, namely the existence of a digital MSME development scheme, can be an alternative to saving business actors in the midst of the Covid-19 pandemic. The development of digital-based MSMEs is an alternative to saving the MSME sector during the Covid-19 pandemic. 2). The impact and solutions of developing digital MSMEs during the Covid-19 pandemic in Central Java is that many MSMEs are experiencing various problems such as decreased sales, capital, hampered distribution. , the difficulty of raw materials, decreased production and the occurrence of many layoffs for workers and laborers which later became a threat to the national economy. The solution requires innovation and creativity from MSME actors so that their business can continue to survive and develop with a digital entrepreneurship model that will encourage the creation of new innovations so as to create a new ecosystem for MSMEs that can increase the productivity and welfare of the Indonesian people. In addition, with this technique, MSME actors will continue to be motivated to use technology in the network to market their products.