Omnichannel safe customer experience: how should it be measured? Does it affect customer well-being and retailers’ performance?
Omnichannel safe customer experience: how should it be measured? Does it affect customer well-being and retailers’ performance?
Syed Mahmudur Rahman,Jamie Carlson,4 Authors,Dhruv Grewal
2026 · DOI: 10.1016/j.jbusres.2025.115760
Journal of business research · 6 Citations