New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments
New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments
Shrihari Sridhar,Eric Fang
2019 · DOI: 10.1007/s11747-019-00698-y
Journal of the Academy of Marketing Science · 51 Citations
TLDR
The scopes of the three Ds are formally defined, opportunities associated with threeDs are identified, and the work published in these areas is highlighted that will hopefully trigger more research work in D3 environments.