Integrating attitudinal theories to understand and predict use of technology‐based self‐service: The Internet as an illustration
Integrating attitudinal theories to understand and predict use of technology‐based self‐service: The Internet as an illustration
L. M. Bobbitt,P. A. Dabholkar
2001 · DOI: 10.1108/EUM0000000006092
440 Citations
TLDR
A comprehensive conceptual framework that incorporates several well‐known attitudinal theories to explain the pivotal role of attitudes in influencing intentions and behavior related to technology‐based self‐service is proposed.