Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
D. Herhausen,Jochen Binder,Marcus Schoegel,A. Herrmann
2015 · DOI: 10.1016/J.JRETAI.2014.12.009
595 Citations