Innovation—Recipes for Staying Ahead of the Competition in a Digital World
Innovation—Recipes for Staying Ahead of the Competition in a Digital World
H. Tardieu,D. Daly,2 Authors,G. Miller
2020 · DOI: 10.1007/978-3-030-37955-1_14
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TLDR
This chapter examines innovation in the context of digital transformation, listing a number of conundrums that leaders and decision-makers face and question the validity of the concept of Return on Innovation Investment (ROII) and insights on its use.