Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective
Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective
Chunhua Sun,Yuan Fang,2 Authors,Yezheng Liu
2022 · DOI: 10.1016/j.jretconser.2021.102828
Journal of Retailing and Consumer Services · 105 Citations