In Search of Innovation and Customer‐related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions
In Search of Innovation and Customer‐related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions
L. Ngo,A. O'Cass
2012 · DOI: 10.1111/J.1540-5885.2012.00939.X
305 Citations