GDPR –Impact of General Data Protection Regulation on Digital Marketing

It has shown that through digital marketing, the companies collect not only the information about their consumers’ preferences, but their a priori goal is the concrete identification of an individual for the purpose of reducing the costs of marketing activities, directing customized communication to a targeted individual and creating a quick return on a marketing investment by raising sales at the same time without any special sensitivity regarding the protection of the individual’s rights and their personal data.