Framing and Sales Promotions: The Characteristics of a ″Good Deal″
Framing and Sales Promotions: The Characteristics of a ″Good Deal″
Leland Campbell,W. Diamond
1990 · DOI: 10.1108/EUM0000000002586
150 Citations
Framing and Sales Promotions: The Characteristics of a ″Good Deal″
Leland Campbell,W. Diamond