Exploring the Impact of Artificial Intelligence in Entrepreneurship Education: Students’ Skills and Capacity to Secure Funding

This study explores the impact of Artificial Intelligence (AI) on entrepreneurship education, focusing on its role in

developing students’ entrepreneurial competencies and investment readiness. In an evolving digital economy, AI tools are

increasingly integrated into higher education. However, little is known about how effectively AI prepares entrepreneurship students

with the practical skills needed to secure funding in the South African higher education institutions, leaving a critical gap in research

and practice. Using a mixed-methods research design, the study surveyed n=95 undergraduate and postgraduate students enrolled in

entrepreneurship-related modules at selected South African higher education institutions. Quantitative data were analysed using

descriptive statistics, while qualitative data were analysed using thematic analysis to capture nuanced experiences and perceptions.

The findings reveal that AI significantly enhances students’ ability to produce structured, professional business plans and pitch decks,

improving strategic thinking, market analysis, and decision-making capabilities. Participants reported increased confidence in

securing funding after using AI tools, due to improved clarity, data-backed proposals, and persuasive investor presentations. AI-

enhanced pitch preparation efficiency, though its inability to replicate human authenticity was noted as a limitation. Challenges

included technical constraints, accuracy issues, and the need for precise prompting. The study concludes that AI can democratise

entrepreneurship education by making business planning and investor readiness training more accessible. However, sustainable

integration requires balancing AI literacy, contextual relevance, institutional support, and human skills. The study recommends

expanding AI training, providing tool access, incorporating market insights, and enhancing mentorship. By embedding AI into

entrepreneurship education, institutions can equip students to be technologically proficient and investment-ready in a competitive

economy.