Enhancing fans and artists’ affective engagement and behavioral intentions in digital music streaming platforms through relational bonds: a case study of JOOX Rooms
Enhancing fans and artists’ affective engagement and behavioral intentions in digital music streaming platforms through relational bonds: a case study of JOOX Rooms
Smith Boonchutima,Nattawee Chanapun,Ibtesam Mazahir
2026 · DOI: 10.1080/23311983.2026.2675861
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