Drivers and pressures of Industry 4.0 that generate marketing innovation and affect the innovative performance of Mexican SMEs.
Drivers and pressures of Industry 4.0 that generate marketing innovation and affect the innovative performance of Mexican SMEs.
L. Valdez-Juárez,E. Ramos-Escobar,José Alonso Rui-Zamora,Edith Patricia Borboa-Álvarez
2025 · DOI: 10.1016/j.joitmc.2025.100541
Journal of Open Innovation: Technology, Market and Complexity · 11 Citations