Determinant Factors of Purchase Intention in E-Marketplace during COVID-19 Pandemic

COVID-19 has a changing impact on customers when making purchases. Generally, purchases are made in traditional or modern markets, but because of this pandemic, purchases are made in the e-marketplace. Trust and the information quality of a product determine the perception of how consumers will buy the product in the e-marketplace, even if they will repurchase the product. With the current COVID-19 pandemic currently taking place in this study, researchers are trying to figure out what the factors affect purchase intention in the e-marketplace. The research question in this study is what factors prompted consumers to buy products on the E-Marketplace during the Covid-19 pandemic? The survey sample obtained from this study consisted of 271 respondents using snowball samples. The study used SPSS and SmartPLS statistical calculations. In this study, there are four factors of purchase intention, namely trust, ease of use, information quality, and perceived risk. The results of the statistical calculations show that trust and information quality have a significant effect on buying intent. Meanwhile, ease of use and perceived risk has no considerable impact. In this case, it means that the purchase transaction taking place is practically a necessity to buy, given the confidence in the e-marketplace and the quality information provided by the e-marketplace.