Customer Churn Prediction in B2B Contexts
Customer Churn Prediction in B2B Contexts
Iris Figalist,Christoph Elsner,J. Bosch,H. Olsson
2019 · DOI: 10.1007/978-3-030-33742-1_30
International Conference on Software Business · 11 Citations
TLDR
An approach that enables the mapping of customer- and end-user-data based on “customer phases” which allows the prediction model to take all critical influencing factors into consideration is presented and a B2B customer churn prediction process is introduced based on the proposed data mapping.