Collaborative commerce model for MSMEs and creative industries in Parepare to face industry 4.0 towards industry 5.0

With the influence of technological developments in the Era of Revolution 4.0 towards Industry 5.0, MSMEs and Creative Industries in Parepare must optimize the use of technology and collaborate in their businesses. To answer this, research was carried out to build a conceptual model of C-Commerce for MSMEs and the Parepare Creative Industry, which was used as a standard for utilizing technology and collaborative activities. Qualitative data was collected through interviews, observation, and literature review. The sample selection used purposive sampling, specifically for MSMEs and Creative Industries in Parepare that sell food products and handicrafts. The c-commerce conceptual model is based on SSM for analyzing unstructured problems and is suitable for building new and complex ecosystem models. In the research stage, the conceptual model is compared with existing rich images and then analyzed. The final results of the conceptual model are used to build a Collaborative Commerce system for MSMEs facing industry 4.0 and 5.0. The Conceptual Model for the C-Commerce system describes the application of Industry 4.0 by automating the sales process, namely the ordering, payment, and product delivery processes, and using data analysis to understand market trends, customer demand, and good supply chain collaboration to speed up time to market. Implementation of Industry 5.0 by offering personalized products by requesting products according to customer preferences and adjusting inventory levels based on data analysis and customer preferences. Product requests made by customers will provide a form of product innovation collaboration between suppliers, manufacturers, and other partners to suit customer requests.