Case Study 6: Junglee.com: Amazon’s Entry in India
Case Study 6: Junglee.com: Amazon’s Entry in India
S. Roy,R. Chakraborti
2014 · DOI: 10.1007/978-3-642-36861-5_9
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TLDR
On February 02, 2012, Amazon.com announced the launch of its much awaited Indian website called Junglee.com, comprised of a selection of a wide variety of Indian and global brands, which included well known Indian retailers like Homeshop18, UniverCell, FabIndia.