Assessing the effects of consumer involvement and service quality in a self‐service setting
Assessing the effects of consumer involvement and service quality in a self‐service setting
Wan-I Lee,Y. Chiu,Chia-Chi Liu,Chen‐Yuan Chen
2011 · DOI: 10.1002/hfm.20253
64 Citations
TLDR
The findings show that consumer involvement has a significant positive effect on attitude toward S STs and service quality plays an important role by significantly moderating the influence of intention to use SSTs on consumer behavior.