Antecedents of digital transformation of Trinidad’s fast-food industry: an empirical investigation from the untapped Caribbean market
Antecedents of digital transformation of Trinidad’s fast-food industry: an empirical investigation from the untapped Caribbean market
Syed Rashid Hussain Shah,Sumera Syed,Aliyah S. Buchoon
2024 · DOI: 10.1007/s43546-024-00741-3
SN Business & Economics · 0 Citations
TLDR
Investigation of how the digitalisation has impacted the individual’s behavioural intention with respect to the adaptation to the new norms in a fast-food industry in Trinidad and Tobago indicated that customers’ convenience motivation, information quality, and promotion have a significant impact on the digital transformation of Trinidad’s fast-food industry, whereas privacy and security had no significant impact.
