Aligning source, appeal, and brand: Resolving the disclosure–effect dilemma in AIGC advertising
Aligning source, appeal, and brand: Resolving the disclosure–effect dilemma in AIGC advertising
Chenyu Gu,Xiaoxia Li,Qian Xiang
2026 · DOI: 10.1016/j.elerap.2026.101598
Electronic Commerce Research and Applications · 0 Citations