AI-powered personalized advertising and purchase intention in Vietnam’s digital landscape: The role of trust, relevance, and usefulness
AI-powered personalized advertising and purchase intention in Vietnam’s digital landscape: The role of trust, relevance, and usefulness
Gia Khuong An,Thi Thuy An Ngo
2025 · DOI: 10.1016/j.joitmc.2025.100580
Journal of Open Innovation: Technology, Market and Complexity · 0 Citations