A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–2014
A retrospective on the state of international advertising research in advertising, communication, and marketing journals: 1963–2014
Hyoungkoo Khang,Sangpil Han,2 Authors,Mi-Jeong Kim
2016 · DOI: 10.1080/02650487.2015.1066477
32 Citations