'Retail Business Development Specialists' (RBDS): Understanding customer-facing versus relational performance drivers with Retail-to-Business (R2B) customers
'Retail Business Development Specialists' (RBDS): Understanding customer-facing versus relational performance drivers with Retail-to-Business (R2B) customers
Christopher R. Plouffe,C. Bauer,Michael C. Peasley,David Mathis
2026 · DOI: 10.1016/j.indmarman.2025.11.009
Industrial Marketing Management · 0 Citations