“Assessing the Impact of Artificial Intelligence on Individuals’ Financial Decisions”

The widespread incorporation of Artificial Intelligence (AI) in personal finance has revolutionized the decision process for individual customers. Personal finance decisions using artificial intelligence-based tools like Robo advisors, budgeting application software, investment recommendations, fraud detectors, and financial chatbots have improved the efficiency, effectiveness, and accuracy of financial decisions. The current paper aims at analyzing the effect of AI on personal finance decision making with specific focus on the levels of financial literacy, awareness, confidence, and behavior. The primary data were collected via a structured questionnaire administered to 167 respondents consisting of students, salary earning workers, and independent businessmen aware of financial technology innovations. Descriptive statistics, reliability, correlation, regression analysis, and ANOVA were used for empirical analysis of AI in personal finance decisions. It is observed that the awareness about AI in finance is relatively higher while its adoption remains moderate amongst the respondents. The level of awareness regarding AI in finance positively influences financial decision-making qualities such as planning and confidence in decision-making. Additionally, it is observed that AI plays an instrumental role in enhancing financial literacy and sound decision-making skills. The study shows that AI acts as an effective decision-making tool but not a substitute for judgment. The results of the study can help in devising meaningful insights for financial service providers, policy-makers, and AI developers interested in developing a reliable and user-friendly system.