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Интернет-маркетинг как инновационный вид маркетинговой деятельности

В.А. Свирин,Д.Д. Герасимов

2021 · DOI: 10.18411/LJ-02-2021-112
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TLDR

This article provides the main structure that constitutes Internet marketing with essential characteristics of such elements as: advertising, SMM, SEO promotion, Email marketing, Web analytics, Content marketing.

Abstract

Internet marketing is a type of classic marketing that is implemented in the online space with the possibility of obtaining feedback. This article analyzes the concept of Internet marketing, provides the main structure that constitutes Internet marketing with essential characteristics of such elements as: advertising, SMM, SEO promotion, Email marketing, Web analytics, Content marketing.