Investigating the intention to purchase digital items in social networking communities: A customer value perspective
Investigating the intention to purchase digital items in social networking communities: A customer value perspective
Hee-Woong Kim,Sumeet Gupta,Joon Koh
2011 · DOI: 10.1016/j.im.2011.05.004
Information Manager (The) · 393 citaten
TLDR
The findings indicated that the effects of value on member purchase intentions were significant in terms of the emotional and social dimensions, which should help SNC providers by improving their sales of digital items.