Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
Developing and Validating Trust Measures for e-Commerce: An Integrative Typology
D. Harrison,Mcknight bullet,V. Choudhury,C. Kacmar
2002 · DOI: 10.1287/isre.13.3.334.81
Information systems research · 5,311 citaten
TLDR
This paper contributes by proposing and validating measures for a multidisciplinary, multidimensional model of trust in e-commerce, which shows that trust is indeed a multiddimensional concept.