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The Effect of AI Investment Announcements on Adopting Companies Abnormal Returns: A Critical Analysis of the UK Market

Zeynep O. Kurter,Balaaj Bhatti

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TLDR

This inaugural UK market study uses event study methodology to assess stock market reactions to AI investment announcements by FTSE 100 companies from 2019-2023, revealing that AI investments have a marginally positive, but statistically insignificant impact.