Trust and risk in consumer acceptance of e-services
Trust and risk in consumer acceptance of e-services
Jian Mou,Donghee Don Shin,Jason F. Cohen
2015 · DOI: 10.1007/s10660-015-9205-4
Electronic Commerce Research · 60 件の引用
TLDR
It is found that certain effect sizes were moderated by factors such as the consumer population under study, the type of e-service, and the object of trust under consideration, which supports the causal logic that positions trust as antecedent to risk perceptions.