Private traits and attributes are predictable from digital records of human behavior
Private traits and attributes are predictable from digital records of human behavior
Michal Kosinski,D. Stillwell,T. Graepel
2013 · DOI: 10.1073/pnas.1218772110
Proceedings of the National Academy of Sciences of the United States of America · 2,571 件の引用
TLDR
It is shown that easily accessible digital records of behavior, Facebook Likes, can be used to automatically and accurately predict a range of highly sensitive personal attributes including: sexual orientation, ethnicity, religious and political views, personality traits, intelligence, happiness, use of addictive substances, parental separation, age, and gender.