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From Excel to AI: The Evolution of Business Intelligence Visualization Tools

Sizhe Teng

2025 · DOI: 10.54254/2754-1169/2025.cau26162
Advances in Economics, Management and Political Sciences · 0 件の引用

TLDR

The study found that, initially, Excel provided basic functionality for data entry, calculations, and basic visualization, enabling businesses to manage small data sets, but as businesses faced larger and more complex data environments, Excel's limitations became increasingly apparent.

要旨

In today's era of data-driven decision making, Business Intelligence (BI) tools have evolved significantly, revolutionizing the way businesses process, analyze, and visualize data. This article explores the evolution of BI tools from traditional spreadsheets to advanced Artificial Intelligence (AI)-driven systems. The study found that, initially, Excel provided basic functionality for data entry, calculations, and basic visualization, enabling businesses to manage small data sets. However, as businesses faced larger and more complex data environments, Excel's limitations became increasingly apparent. The emergence of mid-level visualization tools such as Tableau and Power BI brought significant innovation, providing interactive dashboards, user-friendly interfaces, and enhanced visual storytelling capabilities. Despite these advances, using these tools still requires a certain level of skill. In recent years, AI-driven BI tools have revolutionized the industry landscape by incorporating natural language processing and machine learning. These technologies enable users to work and analyze these tools even without professional training. However, challenges remain, such as ensuring data security, maintaining analytical transparency, and avoiding over-reliance on automated insights that can undermine business acumen. This study systematically traces the historical trajectory of the development of business intelligence tools, analyzes technical milestones and functional characteristics, and explores their practical significance for enterprise decision-making. It is hoped that it can provide a comprehensive perspective for researchers and practitioners.