Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performance
Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performance
Sang Hyun Kim,Hyunsun Park
2013 · DOI: 10.1016/j.ijinfomgt.2012.11.006
International Journal of Information Management · 999 件の引用
TLDR
The results of an empirical analysis based on a sample of 371 s-commerce users indicate that all the characteristics of s-commerce had significant effects on trust and that trust hadsignificant effects on purchase and WOM intentions.