The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement
The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement
Naeem Akhtar,Umar Iqbal Siddiqi,2 Authors,Rekha Attri
2024 · DOI: 10.1016/j.jretconser.2024.103807
Journal of Retailing and Consumer Services · 18 Citations