Measuring emotion: the Self-Assessment Manikin and the Semantic Differential.
Measuring emotion: the Self-Assessment Manikin and the Semantic Differential.
M. Bradley,P. Lang
1994 · DOI: 10.1016/0005-7916(94)90063-9
Journal of Behavior Therapy and Experimental Psychiatry · 9,006 citazioni
TLDR
Reports of affective experience obtained using SAM are compared to the Semantic Differential scale devised by Mehrabian and Russell (An approach to environmental psychology, 1974), which requires 18 different ratings.