What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
What Trust Means in E-Commerce Customer Relationships: An Interdisciplinary Conceptual Typology
D. McKnight,N. L. Chervany
2001 · DOI: 10.1080/10864415.2001.11044235
International Journal of Electronic Commerce · 引用 2,449 次
TLDR
This paper justifies a parsimonious interdisciplinary typology and relates trust constructs to e-commerce consumer actions, defining both conceptual-level and operational-level trust constructs.