Transforming the Customer Experience through New Technologies
Transforming the Customer Experience through New Technologies
Wayne D. Hoyer,M. Kroschke,2 作者,Venkatesh Shankar
2020 · DOI: 10.1016/j.intmar.2020.04.001
Journal of Interactive Marketing · 引用 607 次
TLDR
A fresh typology of new technologies powered by AI is offered and a new framework for understanding the role of new technology on the customer/shopper journey is proposed to create experiential value.