Study on the Influencing Factors of Online Consumption in E-Commerce Live Streaming Based on Consumer Behavior Theory
Study on the Influencing Factors of Online Consumption in E-Commerce Live Streaming Based on Consumer Behavior Theory
玉莉 郭
2025 · DOI: 10.12677/mom.2025.151014
Modern Marketing · 引用 0 次
摘要
With its low price attraction, celebrity driving effect, and high degree of interactivity, e-commerce * 通讯作者。