Service Innovation: A Service-Dominant Logic Perspective
Service Innovation: A Service-Dominant Logic Perspective
R. Lusch,S. Nambisan
2015 · DOI: 10.25300/misq/2015/39.1.07
引用 1,748 次
TLDR
A broadened view of service innovation is offered--one grounded in service-dominant logic--that transcends the tangible--intangible and producer--consumer divides that have plagued extant research in this area.