Empirical validation of affect, behavior, and cognition as distinct components of attitude.
Empirical validation of affect, behavior, and cognition as distinct components of attitude.
S. Breckler
1984 · DOI: 10.1037/0022-3514.47.6.1191
Journal of Personality and Social Psychology · 引用 1,627 次
TLDR
A consideration of the tripartite model's theoretical basis indicated that the most important validating conditions are the use of nonverbal, in addition to verbal, measures of affect and behavior, and the physical presence of the attitude object.