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The influence of consumer anthropomorphism on attitudes towards artificial intelligence trip advisors
The influence of consumer anthropomorphism on attitudes towards artificial intelligence trip advisors
Brett A. S. Martin,Hyun Seung Jin,3 Auteurs,Ying Xian Wang
2020 · DOI: 10.1016/j.jhtm.2020.06.004
69 citations
TLDR
Tourism practitioners who wish to inspire consumers with AI-curated destination reviews should target consumers with a high anthropomorphic tendency, as shown by the effect of anthropomorphism on AAICR.