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How social influence can undermine the wisdom of crowd effect
How social influence can undermine the wisdom of crowd effect
J. Lorenz,H. Rauhut,F. Schweitzer,D. Helbing
2011 · DOI: 10.1073/pnas.1008636108
Proceedings of the National Academy of Sciences of the United States of America · 954 citations
TLDR
This work demonstrates by experimental evidence that even mild social influence can undermine the wisdom of crowd effect in simple estimation tasks.