Comparative Analysis of Video Stories and User Behaviors on WeChat and Tik Tok

With the rapid development of the modern technologies, the new media has becoming more and more significant in the people’s lives. Among them, short video is a kind of internet content transmission method that rises in recent years. The purpose of this study is to discovery the ways of video story-telling and explore their impact on users' online and offline behavior by analyzing the narrative methods of short videos of WeChat and Tik Tok, two well-known new media platforms in China, and compare their user behavior patterns. This paper mainly uses the method of investigation, observation and literature research.