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A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making
A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making
Erick Kauffmann,Jesús Peral,3 Auteurs,H. Mora
2019 · DOI: 10.1016/J.INDMARMAN.2019.08.003
191 citations
TLDR
This work proposes a framework to automatically analyse these reviews, transforming negative and positive user opinions in a quantitative score, and ranks the best products by price alongside their respective sentiment value and the 5-Star score.