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Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
David Gefen,D. Straub
2004 · DOI: 10.1016/J.OMEGA.2004.01.006
2,090 citations
TLDR
A four-dimensional scale of trust in the context of e-Products and e-Services is validated and the influence of social presence on these dimensions of this trust, especially benevolence, and its ultimate contribution to online purchase intentions is shown.