Nuevo chat
Historial de búsqueda
Investigación académicaBúsqueda de artículosBibliotecaChats recientes
Transforming the Customer Experience through New Technologies
Transforming the Customer Experience through New Technologies
Wayne D. Hoyer,M. Kroschke,2 Autores,Venkatesh Shankar
2020 · DOI: 10.1016/j.intmar.2020.04.001
Journal of Interactive Marketing · 607 citas
TLDR
A fresh typology of new technologies powered by AI is offered and a new framework for understanding the role of new technology on the customer/shopper journey is proposed to create experiential value.