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Integrating technology readiness into technology acceptance: The TRAM model
Integrating technology readiness into technology acceptance: The TRAM model
Chien-Hsin Lin,Hsin-Yu Shih,P. J. Sher
2007 · DOI: 10.1002/MAR.20177
781 citas
TLDR
An integrated Technology Readiness and Acceptance Model (TRAM) is proposed to augment TAM by taking technology readiness construct into the realm of consumers' adoption of innovations and indicates that TRAM substantially broadens the applicability and the explanatory power of either of the prior models.