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Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth
Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth
Muhammad Farrukh Shahzad,Shuo Xu,Xin An,Iqra Javed
2024 · DOI: 10.1016/j.jretconser.2024.103867
Journal of Retailing and Consumer Services · 51 citas